Content written for the reader, structured for the machine
Genuinely useful articles that happen to be built the way search engines and AI assistants need them to be. Researched properly, structured deliberately, and never padded to hit a word count.
The two failure modes
Content written for the algorithm reads like it was assembled rather than written: a keyword repeated at intervals, a 2,000-word minimum met by restating the introduction three ways, and a section answering a question nobody asked because it appeared in a tool’s suggestions. Readers leave immediately, and search engines increasingly measure that.
Content written with no structure has the opposite problem. It might be excellent, but the answer to the query is in paragraph nine, the headings are clever rather than descriptive, and nothing is in a form that a search engine can confidently extract as an answer.
The useful version is neither: a piece written by someone who understands the subject, arranged so that the main answer appears early, the headings describe their content plainly, and each section stands alone well enough to be quoted.
That last point matters more every year. AI assistants cite passages, not pages.
What’s included
- Content brief — target term, intent, what the piece must cover, what’s ranking now and why, and the angle we’re taking. Yours to keep, and usable by any writer.
- Research — primary sources, data, and subject matter input from you where the topic requires genuine expertise
- Writing — 1,200–2,500 words typically, or whatever the topic actually needs
- Structure — descriptive headings, direct answers near the top, scannable formatting
- Extractable formatting — definitions, lists, comparison tables and step sequences, written to be quoted
- On-page optimisation — title, meta description, headings, internal links, image alt text
- Internal linking — into existing pages and from them
- Schema recommendation — FAQ, HowTo or Article as appropriate
- Image suggestions — and original graphics where it’s worth it
- One revision round
What we write
Blog posts and guides · Pillar pages and topic hubs · Comparison and alternative pages · Service and landing page copy · Category and product descriptions · FAQ pages · Case studies · Glossary and definition pages
On AI-generated content
We use AI tools in research and drafting, as does every honest content operation now. What we don’t do is publish generated text with a light edit.
The reason is practical rather than moral: generated content is competent, structurally sound, and says nothing that isn’t already on the first page of results. It has no original argument, no specific example, and no experience behind it — which are precisely the things that earn links, get cited, and convince a reader you know what you’re talking about.
Our writing includes original perspective, real examples, and input from people who’ve done the work. That’s the part that can’t be generated, and it’s the part that performs.
Pricing
| From | |
|---|---|
| Blog post / article (1,200–2,000 words) | $90 |
| Long-form guide (2,000–4,000 words) | $200 |
| Pillar page | $350 |
| Service or landing page copy | $150 |
| Content brief only (you write it) | $40 |
| Monthly content package (4 articles) | $900/month |
FAQ
How much does SEO content writing cost?
Articles of 1,200–2,000 words start at $90 each. Long-form guides start at $200, and pillar pages at $350. Monthly packages of 4 articles start at $900 per month. A content brief alone, if you have your own writers, costs $40.
How long should an SEO article be?
As long as the topic requires, which is usually between 1,200 and 2,500 words for a competitive commercial topic. Length correlates with ranking mainly because thorough coverage does — padding a thin topic to 3,000 words makes it worse, not better. We decide length from what’s actually ranking and what the topic genuinely needs.
Do you use AI to write the content?
We use AI tools for research and drafting support, but we don’t publish generated text with a light edit. Generated content tends to be structurally fine and substantively empty — it restates what’s already ranking. The original examples, specific numbers and genuine perspective that make content perform are the parts that have to be written by someone who knows the subject.
Will the content rank?
Content is one input. A well-written, well-structured article on a site with technical problems, no authority, or twelve other pages competing for the same term will underperform regardless of quality. That’s why we audit and fix structure before scaling content production — and why we’ll tell you when content isn’t your bottleneck.
Do you need input from our team?
For topics that require genuine expertise, yes — a 20-minute conversation with someone who does the work produces the specific examples and honest detail that separate a useful article from a competent summary. For general topics we can work from a brief alone. We’ll tell you which yours is.
Can you write in our brand voice?
Yes. Send us three pieces you think sound right and we’ll work from those. For ongoing content we build a short voice guide after the first two or three articles, once we’ve had feedback on what landed and what didn’t.
Related
Content is directed by keyword research and optimised by on-page SEO. Content built for extraction also drives AI search visibility. Long-form content that earns links usually needs original graphics and document design.
Tell us what you need.
You’ll get a scope, a price and a timeline within one working day — no call required unless you want one.