An SEO audit that a person actually wrote
Not a 200-page tool export. A manual review of your site, your competitors and your data, ending in a prioritised list of what to fix and what it’s worth — yours to implement with us, with your team, or with anyone.
What’s wrong with most SEO audits
You can generate a 200-page SEO audit in about four minutes. Point a crawler at a site, export the report, add a cover page.
Those documents are worse than useless, because they flag hundreds of issues without distinguishing between the one that’s costing you half your organic traffic and the 340 image files missing alt text. Everything is red. Nothing is prioritised. The client, reasonably, does nothing.
A useful audit answers three questions: what is the single biggest thing holding this site back, what is it worth to fix, and what is the order of operations. Getting there requires a person who knows the difference between a real problem and a tool’s default severity rating.
What the audit covers
Technical — crawlability, indexation, index bloat, architecture, internal linking, Core Web Vitals, rendering, structured data, redirects and status codes, mobile usability
On-page — intent match, title and heading structure, content depth, keyword cannibalisation, entity coverage, internal link distribution
Content — what’s ranking, what’s decaying, what’s thin, the gaps against competitors, and what should be consolidated or removed
Off-page — backlink profile quality, competitor link gap, unlinked mentions, toxic pattern review
Competitive — who is actually winning your terms, what they’re doing differently, and whether the gap is realistically closable
AI search visibility — whether your site is being cited by AI assistants for your key topics, and what’s preventing it
Analytics — whether your tracking is telling you the truth, which surprisingly often it isn’t
What you get
- Executive summary — one page, readable by someone who isn’t technical, stating the top three issues and their estimated impact
- Prioritised action list — every issue ranked by impact against effort, with an owner suggested (developer, content, SEO)
- Detailed findings — evidence and reasoning for each issue, so your team can evaluate our judgement rather than trust it
- Implementation instructions — specific enough for a developer to work from
- Competitive analysis
- A 90-day roadmap — what to do, in what order
- A walkthrough call — optional, to go through it with you
It’s yours. No lock-in, no obligation to hire us for implementation. A meaningful share of our audit clients implement with their own teams, and that’s a perfectly good outcome.
Pricing
| From | |
|---|---|
| Standard SEO audit (up to 500 pages) | $400 |
| Large site audit | $1,200 |
| Ecommerce audit | $800 |
| Technical-only audit | $400 |
| Free 15-point check | Free |
Audit fees are credited against the first month if you go on to a retainer.
FAQ
How much does an SEO audit cost?
A standard SEO audit starts at $400 for sites up to 500 pages. Large sites and ecommerce audits start at $800, reflecting catalogue complexity. A technical-only audit costs $400. We also offer a free 15-point check that will tell you whether a full audit is worth commissioning.
How long does an SEO audit take?
7 working days from receiving access to your analytics and Search Console. Large or ecommerce sites take 10 days. We need read access to Google Analytics and Search Console to do the job properly — an audit without your actual performance data is guesswork dressed as analysis.
What’s the difference between your audit and a free tool report?
A tool report lists everything it can detect and rates severity by generic rules. Our audit is a person reading that output alongside your analytics, your competitors and your business context, then deciding what actually matters for your site and in what order. The difference is between a list of symptoms and a diagnosis.
Do I have to hire you to implement the fixes?
No. The audit is a standalone deliverable written to be implemented by anyone — your developer, your existing agency, or us. If you do continue with a retainer, the audit fee is credited against your first month.
What access do you need?
Read access to Google Analytics and Google Search Console, and ideally your CMS so we can see how pages are actually built. Server log files are valuable where available but not required. We’ll send a short access checklist and can work with screen-shared exports if sharing access isn’t possible.
Related
Audits typically lead into technical SEO and on-page SEO work, directed by keyword research. For paid accounts, Noman offers an equivalent free analytics and account audit.
Tell us what you need.
You’ll get a scope, a price and a timeline within one working day — no call required unless you want one.