Decide what to do before spending money doing it
A two-week sprint that ends in a written plan: who you’re for, what you say, which channels, in what order, with what budget and what you’ll measure. Yours to execute with anyone.
Who this is for
- You’re spending across several channels and can’t tell which is working
- You’re about to launch and don’t want to find out the hard way which channels suit you
- You’ve hired specialists who each optimise their own channel and nobody owns the whole
- Your marketing is a set of activities that were each individually reasonable and don’t add up
- You need a plan you can show a board, an investor or a new hire
What the sprint covers
Week 1 — research and diagnosis
- Business and economics review — what you sell, at what margin, with what sales cycle. This determines which channels are even viable, and it’s skipped surprisingly often.
- Customer research — interviews with recent customers and, where possible, people who chose someone else. The second group is more informative and almost never asked.
- Competitive analysis — what competitors are doing, where they’re strong, and where there’s genuinely unoccupied ground
- Channel audit — what you’re currently running, what it’s producing, what it costs
- Data review — analytics, CRM, sales data, with an honest assessment of how much of it can be trusted
Week 2 — strategy and plan
- Positioning — what you are, who for, and why you rather than the alternatives, stated in a sentence someone could repeat
- Messaging framework — the core message and how it adapts by audience and channel
- Channel strategy — which channels, why, in what order, and explicitly which to stop
- Budget allocation — with reasoning, and a stated expectation of what each should return
- 90-day execution plan — specific actions, sequenced, with owners
- Measurement framework — what you’ll track, what good looks like, when to judge it
- Presentation and walkthrough
What you get
A written strategy document (15–25 pages), a 90-day action plan, a measurement framework, and a recorded walkthrough session.
It’s yours unconditionally. Execute it with your own team, with another agency, or with us. Around {X}% of our strategy clients go on to work with us on execution — which we take as evidence the document is good, not as the point of producing it.
Pricing
| From | |
|---|---|
| Marketing strategy sprint | $500 |
| Go-to-market plan (new product or market) | $1,500 |
| Channel strategy only | $600 |
| Positioning and messaging only | $600 |
| Quarterly strategy review (for retainer clients) | Included |
Sprint fees are credited against the first three months if you continue with execution.
FAQ
How much does a marketing strategy sprint cost?
A full two-week strategy sprint starts at $500. A go-to-market plan for a new product or market starts at $1,500. Narrower engagements — channel strategy alone, or positioning and messaging alone — start at $600. The fee is credited against your first three months if you continue with execution.
How long does it take?
Two weeks from kickoff, including customer interviews, competitive and data analysis, and the written plan. We need a kickoff session, access to your analytics and CRM, and introductions to three to five customers we can interview — the customer interviews are the part that most changes the outcome, so we push hard for them.
Do I have to hire you to execute the plan?
No. The document is written to be executed by anyone — your team, another agency, or us. We write it that way deliberately: a strategy that only works if its author delivers it isn’t a strategy, it’s a sales document.
What if I already know my strategy and just need execution?
Then skip the sprint. If you have a clear position, a defined audience and a channel plan that’s working, go straight to the relevant service. We’ll say so if that’s the case rather than selling you a sprint to confirm what you already know — though we’d note that “we know our strategy” and “our strategy is written down and everyone agrees on it” are different conditions more often than people expect.
Will you tell us to stop doing things?
Almost certainly. Most marketing plans we review are running too many channels at insufficient depth, and the most valuable output of a strategy sprint is usually a shorter list rather than a longer one. If you want a plan that adds activity without removing any, we’re the wrong choice.
Related
Strategy sprints typically lead into Google Ads, content marketing or SEO. Positioning work often surfaces a brand identity problem, since a repositioned company usually can’t keep looking the way it did.
Tell us what you need.
You’ll get a scope, a price and a timeline within one working day — no call required unless you want one.