Redesign the site. Keep the rankings.
Redesigns go wrong when the new site looks better and quietly loses the traffic the old one earned. We start by finding what already works, then rebuild around it, with redirects and checks so nothing valuable disappears.
The risk is in what you cannot see
A redesign changes URLs, headings, content and internal links. If those change without a plan, pages that ranked can vanish from search and backlinks can lead nowhere. The damage often shows up weeks after launch.
We audit before we design. Which pages bring traffic, which earn links, which convert. Those get protected: same or better content, mapped redirects, and a post-launch check.
What’s included
- Site audit covering content, structure, speed and search performance
- Keep, merge, remove decisions for existing pages
- New structure and design direction
- Rebuild on staging
- Content migration for pages that stay
- Redirect map from every old URL to its new home
- Post-launch monitoring for errors and traffic changes
- Two revision rounds
- Handover guide
Signs it is time
| Sign | What it usually means |
|---|---|
| Slow on mobile | Old theme, heavy scripts, unoptimised images |
| Hard to edit | Outdated builder or custom code nobody understands |
| Visitors leave quickly | Unclear offer or navigation |
| Looks dated next to competitors | Credibility gap |
| Security warnings or failed updates | Unsupported software |
How it runs
- Audit and brief.
- Scope and price within one working day.
- Structure, redirect plan and design direction.
- Build and migration on staging.
- Two revision rounds.
- Launch and monitoring.
Typical timeline: 5 weeks.
Pricing
| From | |
|---|---|
| Redesign (up to 10 pages) | $1,500 |
| Larger redesign (11–30 pages) | $2,800 |
| Platform migration | $900 |
| Redesign + SEO audit | $1,800 |
FAQ
How much does a website redesign cost?
Redesigns start at $1,500 for up to ten pages, with most projects landing between $1,500 and $4,000. The price includes the audit, redirect plan, two revision rounds and post-launch monitoring.
Will I lose my Google rankings?
Some movement is normal after any redesign, but we plan to minimise it by keeping strong pages, mapping redirects and checking after launch. We cannot promise rankings will not change, and we will be honest about the risk for your site.
Can you move me to a different platform?
Yes. Migrations follow the same process: audit, redirect map, staged rebuild and monitoring. We recommend a platform based on your needs rather than ours.
Can we keep our existing content?
Yes, and often should. Pages that rank and convert are kept or improved, and weaker ones are merged or retired.
How long will the site be down?
It should not be. We build on staging and switch over when ready, which typically takes minutes.
Related
Start with an SEO audit if rankings matter most. Brand refreshes sit with brand identity design, and technical SEO verifies the migration.
Tell us what you need.
You’ll get a scope, a price and a timeline within one working day — no call required unless you want one.